Those who seek the benefits of Yerba Mate will usually consume it throughout the day. The Traditional Latin American method was described in 1889 by the cultural enthusiast Frank Vincent, "Mate is taken the first thing in the morning, and again, about the middle of the afternoon, regularly. Then, besides, whenever you call upon a person, at anytime of day or evening, mate is generally served as a delicate attention, whether your visit is of business or friendship." (Around and About South America, Twenty Months of Quest and Query). To maximize the health benefits of herbs or teas, it is best to drink it throughout the day. According to the University of Iowa Hospitals and Clinics, "…doing so throughout the day may be the most beneficial because you get a constant supply of antioxidants…", and that "studies touting the success of green tea report that subjects drank between three and six cups of tea daily." (2005). The Harvard Medical School concurs that the best method is to have "a cup of tea a few times a day to absorb antioxidants and other healthful plant compounds." (2005). Not surprisingly it is alsoan ancient principle to drink herbs often and throughout the day. Both ancient Ayurvedic and Chinese principles, notes Dharmananda, Ph.D., Director, Institute for Traditional Medicine in Portland Oregon, extol the benefits of drinking small amount of fluids often throughout the day. (Dharmananda, 2005) Over 90% of Argentinians drink Yerba Mate every day, throughout the day.